Walking into rooms and forgetting why? The ‘doorway effect’ explains what your brain is really doing |
It happens to all of us. You stride confidently into the kitchen… then freeze. “Why did I come here again?” Suddenly, your mission has vanished into thin air. This puzzling phenomenon is so common it’s been nicknamed the ‘doorway effect’ and no, you’re not losing your mind. In fact, researchers say it’s not memory loss…